What information is the most important to users?
What secondary information is useful to users?
What are the kinds of information I want to include? Which are must? Which can I tackle later?
How many locations should I include?
How will my users access my platform? Mobile? Desktop? Both?
When will users be accessing my platform?
What problems will my platform help solve?
What are competitors lacking?
How will I differentiate my service from what is already available?